I’m a mobile first storyteller, ready to explore the future of design, journalism and all things in between.
Currently –
I’m Head of Social Video for Marketing at The New York Times.
I lead a team that focuses on developing platform first creative to bring The New York Times’ brand messaging to life on social media. We create innovative motion, video and AR content, as well as creative direction for influencer collaborations. Working across our marketing team’s mission, my team collaborates on brand, growth, events, audio and earned projects.More details to come
Previously –
I worked on The New York Times social team as an Art Director,
where I was in charge of all things visual for Snapchat Discover and Instagram.
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I worked on The New York Times social team as an Art Director,
where I was in charge of all things visual for Snapchat Discover and Instagram.
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Our small team curated and produced NYTimes a special edition for viewers 18-24, a reader demographic the Times previously did not have. I helped grow the subscriber base to over a million followers. I’ve developed a visual language that captures the traditional Times style and blends it with contemporary and fun new voice.
My responsibilities included producing content, working with designers and illustrators, conceptualizing story ideas, collaborating with writers and different desks in the newsroom.
We even won two awards from the Society of Publication Design. First place in mobile storytelling!