Under Armour
Rule Yourself
Design for Under Armour Rule Yourself campaign. Being an athlete is a 24/7 job. We designed a visual mosaic system wherein each square represents an hour of his or her day, creating a reflection of each athlete’s daily approach to training. Created at Droga5.
![](https://freight.cargo.site/t/original/i/10549296265961326bd0156eacef3db2c858fb6cdb4d4eba9791b24baaa43e4e/static1.squarespace-3.jpg)
![](https://freight.cargo.site/t/original/i/11a5d7c0d342d4d431f0a0be7ad5a75ea98751df1da3c90e92bf2a51c1198a94/static1.squarespace-4.jpg)
![](https://freight.cargo.site/t/original/i/ac2a9e5cfc83195c3c6cadab2a044d893a93a353ba1a51615b5285bee8f33b7c/static1.squarespace-5.jpg)
![](https://freight.cargo.site/t/original/i/377a6734674aacd17fec2614320c9565b83d1d2c5bc85396fcabb05fb6575319/static1.squarespace.gif)
![](https://freight.cargo.site/t/original/i/812753abac1bf9ca5e83996a6228dceb13c782c231b51de37fd03cb8dba783aa/tessa_portfolio35.png)
![](https://freight.cargo.site/t/original/i/24abe2a75a8f1a47b35054661b31c17da36ad01feabd51d01becdf7d3b5a8dc4/static1.squarespace-2.jpg)
![](https://freight.cargo.site/t/original/i/f3676d08ba062bfa9517cabadb951a4247283e24a9314e987c3b7067612e4b70/OOHp.jpg)
![](https://freight.cargo.site/t/original/i/59431f9a43e3857eba9b06afea050b5c183d33dc8bd7baff5d4da999fa26e70f/static1.squarespace-1.jpg)
![](https://freight.cargo.site/t/original/i/8818f6b46daf5bcd4b12fd1a806de63c05958061440e9cd3a982808f45e63c68/static1.squarespace.jpg)
PRESS: ADWEEK, CREATIVITY ONLINE, ONE CLUB, WEBBYS